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	<title>Image Advantage Blog</title>
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	<link>http://image-advantage.com/blog</link>
	<description>Signs and Design in Wisconsin</description>
	<lastBuildDate>Sun, 25 Apr 2010 23:47:40 +0000</lastBuildDate>
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		<title>How to install vinyl decals.</title>
		<link>http://image-advantage.com/blog/?p=46</link>
		<comments>http://image-advantage.com/blog/?p=46#comments</comments>
		<pubDate>Sun, 25 Apr 2010 23:43:30 +0000</pubDate>
		<dc:creator>nikki</dc:creator>
				<category><![CDATA[How To....]]></category>

		<guid isPermaLink="false">http://image-advantage.com/blog/?p=46</guid>
		<description><![CDATA[At times, you will be able to install some of the decals from your local shop.
Usually, they will be smaller sized decals for equipment, tools or other items. Sometimes they will be large graphics, for a trailer or race car.
At Image Advantage, 90% of the decals we cut are 3M Comply which has an awesome [...]]]></description>
			<content:encoded><![CDATA[<p>At times, you will be able to install some of the decals from your local shop.</p>
<p>Usually, they will be smaller sized decals for equipment, tools or other items. Sometimes they will be large graphics, for a trailer or race car.</p>
<p>At Image Advantage, 90% of the decals we cut are 3M Comply which has an awesome air-release adhesive that virtually eliminates bubbles and creases during installation. The balance are high performance 3M vinyls that can be applied with a &#8220;wet&#8221; solution or as-is &#8220;dry&#8221;.</p>
<p>The following link and post, will help guide you through the steps. In  either case, the method for install is the same, as shown:</p>
<h1 id="posttitle">How to apply your vinyl graphics</h1>
<h2 id="postdate">Friday, May 08, 2009</h2>
<p id="postcontent">
<p><em>Proper prep and careful application will  yield the best results</em></p>
<p>By Roland R. Irish III</p>
<p>So  you have to install some vinyl lettering! Here are some instructions to  help you through the process. First, keep your decals away from any  liquids and overspray. While cleaning and doing prep work, put the vinyl  graphics in a safe place to avoid damage. The backing paper will  wrinkle if it gets wet,and the transfer tape adhesive can also be  affected by moisture.</p>
<p>Above all,take your time and be careful  during installation. This material cannot be peeled up and put down  again if you wrinkle it during application. We are not responsible for  graphics damaged by application problems.</p>
<p>The sign surface must  be warm for proper application. Our rule of thumb is that it must be at a  minimum of 60 degrees for several hours before application. We do not  recommend applying graphics outdoors.</p>
<p>The surface must be clean  and dry. Wash vehicle door panels with degreaser (an automotive product  or dish detergent is fine) and rinse off. Wash same area a second time  with spray-on window cleaner and dry thoroughly with paper towels. Do  not leave the surface wet.</p>
<p>To begin, mark off a straight line on  the top of the decal with a pencil and straightedge. Mark center points  on the top and bottom of the decal then proceed as follows.</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_1.jpg" alt="" width="288" height="195" /></p>
<p>1. Choose a straight line on the  vehicle and measure up or down from that line to the line you drew on  the decal to position the decal on the door. Measure and mark center  points both vertically and horizontally. Center the decal on the panel  using the center points you made on the decal.</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_2.jpg" alt="" width="288" height="194" /></p>
<p>2. Apply two strips of masking  tape down the center of the decal. Then, tape down the left edge to the  truck. If your masking tape doesn’t stick, you didn’t dry the surface  adequately. Remove everything and start over!</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_3.jpg" alt="" width="288" height="191" /></p>
<p>3. Fold back the right side of  the decal and separate the backing (also called the liner) from the  decal.The vinyl graphics will remain stuck to the application tape. Cut  the backing paper up close to the tape “hinge” you made. Keep a good  grip on the vinyl—don’t let it flip down or fold over. It sticks like  crazy to whatever it touches.</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_4.jpg" alt="" width="260" height="170" /></p>
<p>4. Now, holding the vinyl away  from the vehicle with one hand, use a squeegee in the other hand to  press the vinyl down to the surface, as you see Dave Collise doing here.  Always begin in the center and rub out and away towards the edge. Work  up and down, away from the center hinge and out towards the right.Take  your time.The slower you, go the fewer bubbles you’ll end up with!</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_5.jpg" alt="" width="288" height="192" /></p>
<p>5. Once you have finished the  right side, remove all the masking tape. Lift the left half of the decal  and remove the remaining backing material. Hold the decal in your left  hand, keeping it away from the surface of the door. Squeegee from the  center up and down, working towards the left edge. Once the graphic is  down, use very firm pressure to re-squeegee the entire image again,  starting at the center and working towards the edges.</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_6.jpg" alt="" width="288" height="192" /></p>
<p>6. Starting from a corner, peel  back the application tape and pull it diagonally. Pull firmly, keeping  your hand close to the surface so the application tape is peeled off  almost over itself. Don’t pull it out towards you—you’ll lift the  letters. If your decal starts to lift off, odds are the surface was not  completely dry after cleaning. Rub the tape back down, squeegee hard,  and let the decal stand for 24 hours. Then try again.</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_7.jpg" alt="" width="288" height="189" /></p>
<p>7.  After the tape has been removed, cover the squeegee with the Teflon  sleeve. Working from the center out, rub the graphics down firmly,  rotating the sleeve around the squeegee as you go. (The sleeve will last  for weeks if you do this.) If you have a few small bubbles prick them  with a pin to allow air to escape and squeegee down. (Or you can wait  for the sun to do it.)</p>
<p><img src="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl_Page_1_Image_8.jpg" alt="" /></p>
<p>8. Another quick way to remove bubbles, and  also seal the vinyl down is to use a heat gun or a hair dryer to warm  the film. As you warm the bubble, it will enlarge slightly. Prick it  with a pin and it will pop right down flat. Remember, that it takes  pressure to bond the adhesive to the surface, and heat helps the bond.  Use heat if you must seal the film around a rivet or other irregularity.</p>
<p><em>This article may be reproduced by SignCraft subscribers for  the expressed purpose of a customer handout. —Editor</em></p>
<p>(Copy &amp; Paste into your browser or click)</p>
<p><a href="http://www.signcraft.com/articles/20090508/How-to-apply-your-vinyl-graphics.aspx"><span style="text-decoration: underline;">http://www.signcraft.com/articles/20090508/How-to-apply-your-vinyl-graphics.aspx</span></a></p>
<p>Or a printable PDF:</p>
<p><a href="http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl.pdf">http://www.signcraft.com/Libraries/articles/How-to-apply-vinyl.pdf</a></p>
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		<slash:comments>9</slash:comments>
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		<title>&#8220;Shades of Grey&#8221; or &#8220;What Goes with Grey????&#8221;</title>
		<link>http://image-advantage.com/blog/?p=23</link>
		<comments>http://image-advantage.com/blog/?p=23#comments</comments>
		<pubDate>Mon, 18 Jan 2010 17:16:03 +0000</pubDate>
		<dc:creator>nikki</dc:creator>
				<category><![CDATA[Lettering: Color]]></category>

		<guid isPermaLink="false">http://image-advantage.com/blog/?p=23</guid>
		<description><![CDATA[Often, people come to me with question of  &#8220;What color goes with&#8230;?&#8221;
Usually, I will throw out whatever comes to mind, as in the past 18 years, I have lettered almost every color vehicle made. Some combinations are monochromatic-(the same color family), complementary-(opposing colors in hue, contrast and value) or unusual (purple, orange and green-which is [...]]]></description>
			<content:encoded><![CDATA[<p>Often, people come to me with question of  &#8220;What color goes with&#8230;?&#8221;</p>
<p>Usually, I will throw out whatever comes to mind, as in the past 18 years, I have lettered almost every color vehicle made. Some combinations are monochromatic-(the same color family), complementary-(opposing colors in hue, contrast and value) or unusual (purple, orange and green-which is a terciary scheme).</p>
<p>However, in these 18 years, there is always one color that scares me; grey (or silver).</p>
<p>Grey is a touchy color. If you put bright colors on it, they look dull. If you put dark colors on it, they fade out and you can&#8217;t read anything. Yellow on grey? Brown on grey?</p>
<p>Recently I had a client discuss lettering his fleet of vans. We talked and I got a good idea for the project. He gave me his business card which used a cute icon and a medium blue background. The lettering was less than stellar in font and layout, but was yellow with a black outline. I suggested we revise the lettering a bit and use his icon and setup the layout.</p>
<p>Now, I know the story that goes with &#8220;assuming&#8221; things. I &#8220;assumed&#8221; the van was either blue or white. I assumed wrong.</p>
<p>The vans were silver grey Fords. Hmmm&#8230;.</p>
<p>I asked my client if he HAD TO HAVE yellow lettering. He responded by saying &#8220;You&#8217;re the sign professional; you decide. I&#8217;m sure it will look fantastic!&#8221;</p>
<p>As much as I love hearing someone toot my horn for me, I love clients who let you have somewhat free-reign.</p>
<p>Off the hook for the yellow lettering, I began to design away. Trying to keep withing his budget, I added some fades and removed them. Bevelled the letters and took it off. Hmmm&#8230;.that yellow was still stuck in the back of my head. I then used a complementary blue as an accent and left the lettering alone. Perfect!</p>
<p>He came by yesterday and picked up the van. He has been in business for 20+ years and never had a lettered vehicle. He was very pleased with the results; clean and easy to read, used his icon, not &#8220;flashy or boastful&#8221; and within his budget. Traditional black &amp; white lettering, in a block font, generally reserved for &#8220;newbie&#8221; designers, somehow make this a very attractive design.</p>
<p>And I think I might like grey now!</p>
<p><a href="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-front-quarter.jpg"><img class="aligncenter size-large wp-image-36" title="buresh front quarter" src="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-front-quarter-1023x763.jpg" alt="" width="450" height="335" /></a><a href="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-pass-side.jpg"><img class="aligncenter size-large wp-image-37" title="buresh pass side" src="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-pass-side-1023x763.jpg" alt="" width="450" height="335" /></a><a href="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-rear.jpg"><img class="aligncenter size-large wp-image-35" title="buresh rear" src="http://image-advantage.com/blog/wp-content/uploads/2010/01/buresh-rear-1023x763.jpg" alt="" width="450" height="335" /></a></p>
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<p style="text-align: center;"><a href="http://image-advantage.com/blog/wp-content/uploads/2010/01/HPIM2456.jpg"><br />
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		<slash:comments>3</slash:comments>
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		<item>
		<title>What is the best size letter for my sign?</title>
		<link>http://image-advantage.com/blog/?p=4</link>
		<comments>http://image-advantage.com/blog/?p=4#comments</comments>
		<pubDate>Mon, 18 Jan 2010 16:16:10 +0000</pubDate>
		<dc:creator>nikki</dc:creator>
				<category><![CDATA[Lettering:Size]]></category>

		<guid isPermaLink="false">http://image-advantage.com/blog/?p=4</guid>
		<description><![CDATA[As sign professionals, we often “intuitively” decide letter sizes based on our own experiences and the space available for the message. We choose fonts that will be easily read and increase spacing between letters, heighten them or shorten them, outline them to make them bolder, modify letters that don’t quite “fit” the way we like.
Sometimes, [...]]]></description>
			<content:encoded><![CDATA[<p>As sign professionals, we often “intuitively” decide letter sizes based on our own experiences and the space available for the message. We choose fonts that will be easily read and increase spacing between letters, heighten them or shorten them, outline them to make them bolder, modify letters that don’t quite “fit” the way we like.</p>
<p>Sometimes, our artistic eye needs to take a backseat to the purpose of the message. If it looks really great, but no one can read it, how effective is the message? Even further, if it can’t be read and understood, why pay for it?</p>
<p>Often our design enlarged on the screen, will not perform adequately in its application.</p>
<p>A design to be viewed further than arms length needs to have it’s “pulse checked” with a letter visibility chart.</p>
<p>Gemini Incorporated, a formed letter supplier to the trade, distributes a chart listing the letter size, the best viewing distance and the maximum viewing distance to assist designers and clients in determining the best size for the signage.</p>
<p>As shown below, this is an invaluable tool:</p>
<p><a href="http://image-advantage.com/blog/wp-content/uploads/2010/01/Letter-height-visibility-chart.jpg"><img class="alignnone size-medium wp-image-12" title="Letter height visibility chart" src="http://image-advantage.com/blog/wp-content/uploads/2010/01/Letter-height-visibility-chart-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>As you can infer, the best distance for viewing is 10’ per inch of letter height.</p>
<p>This is for static or non-moving viewing. See the entry on viewing letterforms and logos in traffic patterns.</p>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Welcome!</title>
		<link>http://image-advantage.com/blog/?p=1</link>
		<comments>http://image-advantage.com/blog/?p=1#comments</comments>
		<pubDate>Fri, 25 Dec 2009 02:37:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Welcome!]]></category>

		<guid isPermaLink="false">http://image-advantage.com/blog/?p=1</guid>
		<description><![CDATA[Welcome to the Image Advantage Blog!
Herein you will find information about common sign materials, terms and standards.
There are personal stories and step-by-steps scattered about, so please check out all our categories.
Some of our projects will be shown as case studies, with images to show different perspectives on accomplishing a design initiative.
We are including links to [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the Image Advantage Blog!</p>
<p>Herein you will find information about common sign materials, terms and standards.</p>
<p>There are personal stories and step-by-steps scattered about, so please check out all our categories.</p>
<p>Some of our projects will be shown as case studies, with images to show different perspectives on accomplishing a design initiative.</p>
<p>We are including links to valuable industry info from publications about design to vendors.</p>
<p>As our blog continues to grow, please check back to see what we are working on.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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